Choosing the correct hypothesis test for your data is at times intimidating. Array of statistical hypothesis tests are available (parametric and non-parametric tests) based on
Google released its comprehensive update to Google analytics called Google Analytics 4 (GA4) in October 2020. Not since 2012 when google analytics first allowed cross
I generally try not to recommend newly added features right away. Going by the experience, new features require time to stabilize and some wrinkles to
I had promised in my earlier blog to have this topic covered separately. Over the last 12-13 years or so I have been coming across
One doesn’t need to be a data scientist to know that data/decision science projects are different than any other digital initiatives. Its complexity cannot be
After spending millions over couple of years, the CEO of a largest retail company says he is not convinced if Analytics added any value to
The disciplines of data and decision science are being used widely used to solve business problems. While there are quite a few similarities between these
Very often we find IT leadership puzzled over their starting point with Analytics initiatives. Everyone’s gut feel & common-sense advices them to go ahead &
